The Money In Local Internet Marketing

  If you are a local business owner then local Internet marketing is a must. More and more people are searching for businesses locally from their mobile devices and their home computers. A good example is somebody looking for a place to eat lunch in a new town. They will pick up their iPhone or another smart phone and punch in the keywords "Lunch salads" in their mobile browser. The diners that have taken the time to optimize locally for mobile marketing will likely get the business. It is fairly easy to get listed locally. Listing sources such as Manta and Kudzu will provide you a local page when you submit your business information to them. These are called citations and are the equivalent of back links in the organic search engine optimization domain. Citations act as powerful references to search engines and when your listing is matched with the appropriate name, address and phone number (called NAP), the visibility of your local business in search engines increases. The