Leveraging the Power of Social Media for Employee Referrals

  Recruiting is all about communication, and modern times have witnessed several shifts. Internet capacity has expanded to the point where instant interaction is within everybody's grasp. As timing becomes more immediate, the way that people search and connect is advancing. This boils down to a quicker recruiting cycle - you need to source and sort the relevant candidates before your competitors do. Today there is a growing importance of engagement and relationship building with potential candidates. With the modified communication patterns, candidates expect two-way interactions with recruiters. There is an increased focus on the cultivation of relationships with potential candidates, creating bonds based on trust, feedback and transparency - not just posting a position on a job board and playing the waiting game. Strengthening organization's online reputation by connecting with the online community (reaching out through social media, organization website, and pay-per-click ad