How to Generate Customer Leads

  When you have engagement on social media, your blogs, webinars, and in-person events, that's wonderful but it's not going to generate customer leads. A lead is someone who has given you some form of contact information that enables you to nurture them and convert them to a prospect and then into a buyer. Here are some tips on how to turn engagement into leads. Share Content from Your Website When you get engagement on different platforms, such as a question on Facebook, or a discussion is started in a forum, share content with them from your website. This will entice them to provide more information to you, such as their email address and maybe their name. Prove Your Value Offer exclusive content to your fans on social media. If you create gated or partially gated content on a landing page on your site, this is a great way to provide value to your audience and move them to your email list. When you create this gated content, make a special landing page for each platform and p