Your Structure of Influence Through Social Media

  Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Adjusting as you go The reason (and it may be obvious to you and to many other people) that you need to adjust as you go is because the needs of your clients as well as the needs of your business don't always stay the same. They change over time and you have no choice but to change as those needs develop. One of the first (and most important) questions that you need to ask is what you are trying to achieve through your social media efforts. Your ultimate goal (whether for your clients or for your own business) is to develop a solid, effective online reputation that will carry you far or carry your clients far. As you go along that path, you will grow and learn and develop and mature. Pretty much everything that you do online will alter your online rep